Tamil Nadu's first independent news channel, Puthiya Thalalimurai, launched on August 24 2011, has created history by becoming that top news channel in the state. The back-to-back news channel with an aggressive punch line "unmai udanuk udan" (truth as it happens) has claimed number 1 position in record 60-days.
As per TAM (Television Audience Measurement) ratings released by AC Neilson Puthiya Thalaimurai has scored a Gross Rating Point or GRP of 35.94 on Week 44 across Tamil Nadu, across news genre in CS 4+ years or viewers 4 plus years watching television in cable and satellite homes.
The channel with its bright and clear graphics has been a runaway success from Day 1 as far as its look and feel is concerned. Puthiya Thalaimurai is the first "HD ready" or High Definition channel from Tamil Nadu. The channel has also employed latest broadcast equipments imported from various sources worldwide.