Being the first of its kind in Tamil Nadu, K TV
- as a regional channel created ripples in its move. The ripples developed into waves, continue to run endlessly - with the Sun TV ruling the roost amongst many other competing satellite television channels.
The Sun TV Network which believes in providing a right proportion of quality and quantity - has been the one reason behind its tremendous success. Originally begun as a Tamil Satellite Channel - the network has engulfed other South Indian States too, with an expansion of regional channels in other languages including Telugu, Malayalam and Kannada.